Baron is one of the new kids on the craft brewing scene, quickly making a name for itself with its unique and delicious award-winning beers. The brand stands out for its playful, cartoon-like labels, created by a talented group of illustrators whose engaging artwork feels cohesive from beer to beer.
To promote the brand and its frothy product, this pitch concept aimed to partner Baron with one of the UK’s best small electronic music festivals—Field Manoeuvres. Inspiration came from the festival’s lively atmosphere and the outdoor setting in Norfolk; combined with Baron’s cartoon aesthetic, this resulted in a unique and shared identity between the two partners.
The pitch included posters, a social media campaign, exclusive merchandise, and special collaborative releases—all designed to reflect the dynamic energy and community spirit of the event. The visual language merges the worlds of craft brewing, music, and festival life through an approachable, lively design.
Inspired by the lively festival atmosphere and outdoor landscape of Norfolk, this collaboration between Baron Brewing and Field Maneuvers combines craft beer with electronic music. A playful, one-off cartoon-style visual identity featuring vibrant characters set against grass fields and floating clouds—elements that capture the fun, carefree spirit of the festival experience. Adapting the Baron brand to match the spirit of the festival.
The pitch for this concept included social media campaigns, exclusive merchandise, and special collaborative releases, all designed to reflect the dynamic energy and community vibe of the event. This approach creates a lively, engaging visual language that seamlessly merges the worlds of craft brewing and live music, celebrating the essence of outdoor festival life through bold, approachable design.
