Baron is one of the new kids on the craft brewing scene, creating quite a name for itself with its unique and delicious award winning beers. The brand has a playful and cartoon like feel, through its awesome labels produced by a string of talented illustrators who weave funny and engaging artwork that feels cohesive from beer to beer.

To promote the brand and its frothy product this pitch concept aimed to partner Baron with one of the UK’s best small electronic music festivals - Field Manoeuvres. Inspiration was taken from the festival’s lively atmosphere and outdoor setting of Norfolk, this, in combination with Baron’s cartoon aesthetic, creating something unique and sharedbetween the two partners.

The pitch included posters, social media campaign, exclusive merchandise, and special collaborative releases, all designed to reflect the dynamic energy and community atmosphere of the event. Creating a lively, engaging visual language that seamlessly merges the worlds of craft brewing, music and festival life through an approachable design.