This concept pitch for Nass Festival 2022 focused on developing a vibrant and cohesive visual identity that embodied the spirit of music, street art, and sports of skating and BMX. The branding was carefully crafted to capture the energetic nature of the festival, creating a bold and adaptable visual language.

Inspiration came from combing elements of street culture such as tattoos and street art with modern digital edge. The identity was applied across a wide range of platforms and materials, ensuring consistency while supporting various forms of communication and engagement. The aim was to energise the event, foster a strong sense of community among attendees, and leave a memorable impression both online and in physical spaces.

For the project a cohesive set of visuals was created, taking inspiration from traditional tattoos and retro futuristic designs using a bold colour palette. Creating an interactive landing page, poster, stickers, tickets, wristbands, lanyards and custom merchandise.