As the sole Creative Designer for Therabody's international office, this role involved driving creative projects across four continents to support the brand's global growth. Key responsibilities included conceptualizing and producing print and digital assets for events, social media, marketing campaigns, and strategic brand partnerships. A core focus was designing innovative packaging solutions and corporate gifting materials that reflected Therabody's premium brand identity.

A significant aspect of the work was localisation—adapting designs to suit regional cultural preferences without compromising brand consistency. Collaboration with cross-functional teams was essential to execute projects from initial concept through to final delivery within tight deadlines. Continuous research into design trends and new technologies helped elevate Therabody's visual communication on a global scale, ensuring each market received tailored yet cohesive creative assets.

This role demanded versatility, strategic thinking, and a nuanced understanding of international markets, blending brand integrity with culturally relevant visuals to support Therabody's worldwide presence.