Vietnam is the world's second-largest coffee producer, specialising in low acidity Robusta beans, which are known for their strong, bold flavour and higher caffeine content. Introduced by French missionaries in the 1850s. The traditional Rong houses, are a community homes used as a meeting place for villagers of Vietnam's Central Highlands. RONG is a unique coffee concept located in Hoxton, dedicated to sharing Vietnam's rich coffee heritage with the Vietnamese community in East London. The name 'RONG' reflects the iconic tall houses that symbolise Vietnam's Central island area.
Created for this concept, a comprehensive store branding, including signage, packaging, and merchandise, all aligned with a cohesive brand guideline. The visual identity aims to evoke traditional Vietnamese cultural elements while offering a modern twist, creating an inviting space that celebrates Vietnam's history and vibrant coffee scene. This work exemplifies my ability to blend cultural storytelling with functional design, engaging communities through thoughtful branding and visual communication.
Vietnam is the world's second-largest coffee producer, specialising in low acidity Robusta beans, which are known for their strong, bold flavour and higher caffeine content. Introduced by French missionaries in the 1850s. The traditional Rong houses, are a community homes used as a meeting place for villagers of Vietnam's Central Highlands. RONG is a unique coffee concept located in Hoxton, dedicated to sharing Vietnam's rich coffee heritage with the Vietnamese community in East London. The name 'RONG' reflects the iconic tall houses that symbolise Vietnam's Central island area.
Created for this concept, a comprehensive store branding, including signage, packaging, and merchandise, all aligned with a cohesive brand guideline. The visual identity aims to evoke traditional Vietnamese cultural elements while offering a modern twist, creating an inviting space that celebrates Vietnam's history and vibrant coffee scene. This work exemplifies my ability to blend cultural storytelling with functional design, engaging communities through thoughtful branding and visual communication.
